Portfolio
Real websites, real results
A closer look at how strategy, design, and execution came together on three website projects across retail, SaaS, and healthcare.
Verona Retail: 84% growth in online revenue
The Challenge
Verona Retail, a mid-sized homeware retailer, had a website that no longer reflected the quality of its in-store experience. Mobile conversion rates lagged significantly behind desktop, and the site felt dated next to newer digital-first competitors.
Our Strategy
We proposed a full website redesign and rebuild, prioritising mobile checkout performance and a content system the in-house team could manage independently after launch.
Execution
Over sixteen weeks, our design and development teams worked in parallel sprints: a refreshed visual identity for the web in the first four weeks, followed by wireframing, page design, and a headless commerce build, with the in-house marketing team trained on the new CMS ahead of launch.
Discovery & sitemap
Design & build
Launch & optimise
Results at a Glance
“Awesem rebuilt our entire website in sixteen weeks. The planning work upfront meant every design and development decision actually had a reason behind it.”
Onyx Systems: 2.3x qualified pipeline
The Challenge
Onyx Systems, a B2B software company, had strong product-market fit but a marketing website that failed to differentiate it from larger, better-funded competitors, resulting in a stagnant pipeline.
Our Strategy
We led a messaging and website overhaul grounded in customer interviews, followed by a new site structure and page copy designed to position Onyx as a category challenger rather than a feature-for-feature alternative.
Execution
The project combined messaging workshops, a rebuilt marketing website with a clearer information architecture, and new landing pages for each core use case, supported by an SEO-aware content structure.
Discovery & sitemap
Design & build
Launch & optimise
Results at a Glance
“What stood out was how clearly they explained trade-offs. We never felt like we were being sold something we didn't need.”
Blythe Health: Organic traffic nearly doubled
The Challenge
Blythe Health needed to grow organic visibility for a set of clinical service pages without compromising the accuracy and regulatory tone required on a healthcare website.
Our Strategy
We built a technical SEO and page-structure plan grounded in search intent research, working closely with Blythe's clinical team to ensure every page remained accurate and appropriately reviewed.
Execution
Over six months, we resolved technical SEO issues affecting indexation, restructured key service pages around search intent, and rebuilt supporting pages addressing common patient questions.
Discovery & sitemap
Design & build
Launch & optimise
Results at a Glance
“Our organic traffic nearly doubled within six months of working with their website and SEO team. The reporting made it easy to see exactly why.”